Facebook is now allowing teenagers to post status updates, videos and photos visible to everyone instead of just friends. In face of a surge in cyber bullying and a fashion for emotional warfare between teenagers this is a sinister move. But other sites like ask.fm or kik appear to be more hip with teens.
big money is at stake for the company and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches.