Sugarmountain

Zuckerberg is wiring the world, for profit:

This latest announcement is an unabashed business decision. Pure and simple and incredibly audacious. With far-reaching and probably very great global consequences. And you’d expect nothing else from the man who has helped to transform the communication and behaviour of the modern world.

But creating a narrative of Zuck and co riding in on white chargers under the banner of altruism is simply vile. Where is any mention of local consultation, where’s the pledge to work with existing operators or build infrastructure though local partnerships?

The Gates Foundation uses its $36bn fund to plug away at tough global issues surrounding healthcare and poverty. Zuck setting himself up as the brave new creator of a globally connected utopia while he and his telco friends tap into a vastly lucrative market? It’s like asking us to believe that the NSA were simply curious, Starbucks is on a mission to provide the world with great coffee or that Simon Cowell unleashed One Direction on us for the love of music.

Zuckerberg is a great engineer, but, as always, fundamentally dishonest.

Tracking Riot

Before the NSA disclosures this seemed rather harmless, as Facebook data was supposedly more or less private, i.e. not readily available to the government. Turns out, now government spooks can track you anywhere, past, present and future, because Facebook and other services pass on real-time data to them:

The U.S. government can track where you are, who you’re with, what you look like, and where you’ll likely be next thanks to a tool created by defense contractor Raytheon.

The tool, called Riot, or rapid information overlay technology, looks at your Twitter, Facebook, Gowalla, and Foursquare to determine these different data points about you, according to the Guardian, which procured a video showing off Riot. It was created out of a partnership between the U.S. government and Raytheon, though the company says it has not been sold to anyone yet.

[…]

Based on your location data, Riot can create graphs that show not only where you check in, but how often, what days of the week, and what times you most frequent that place. In the video, a Raytheon employee Brian Urch used his colleague Nick as an example. He was able to see that Nick goes to the gym most often during June on Mondays at 6 a.m.

 

Envybook

EnvybookThe Economist has summary of current research into the mood-altering effects of Facebook usage:

the more someone uses Facebook, the less satisfied he is with life.

And here is the root cause, it’s envy:

[Researchers] found that the most common emotion aroused by using Facebook is envy. Endlessly comparing themselves with peers who have doctored their photographs, amplified their achievements and plagiarised their bon mots can leave Facebook’s users more than a little green-eyed. Real-life encounters, by contrast, are more WYSIWYG (what you see is what you get).

 

American Advertising Hell Coming to Facebook

Facebook will expose users to unquittable video ads lasting 15 seconds, wasting billions of seconds of humanity’s time:

The move would also be consistent with the long-term trend toward increasingly pervasive advertising in American culture. Once upon a time, ads in movie theaters were considered controversial. Telemarketing evolved into faxed ads, email ads, web ads, phone ads and on and on.

Maybe some bleating, but the sheep won’t mind.

Facebook Dead End

An article sceptical of Facebook from a marketing and branding perspective. Tying your business and your brand to FB may lead to brand dilution and unnecessary tie the user experience to the FB platform. The historical reference to the outcry over Microsoft bundling IE with Windows is spot-out:

A good ten years ago we were worried about cookies and vendor lock-in, today the dumbed-down herd of sheep won’t even blink when FB sends all their data, browsing and consumption habits to the NSA and their advertising clients.

Platforms and Lies

A lengthy article on the history of the Facebook Platform. The Platform is effectively dead after many rule changes by FB. As with many FB/Zuckerberg ventures, the technical execution was excellent, but in the end it was a scam to make an impression with developers, and promises were reneged on.

Facebook Deletes Anti-PRISM Rally Call

Obama_scan_scamFB has deleted a call for a rally against the NSA-led, Facebook-supported snooping program called PRISM in Germany and deleted the organizers’ account. So: Facebook gathers your data (including your entire browsing history), passes everything it knows about you and your friends to the government, and stifles any opposition against it in violation of free speech. If you’re not part of the sheep herd, it’s time to delete your account.

Here’s the organizers’ twitter account: https://twitter.com/AntiPrismDemo

CIA in Facebook Privacy Settings

It’s CIA priority always with the new Facebook privacy settings:

Facebook CIA Privacy Settings

 

Now Uncool

The FB state of affairs at The Verge:

  • It’s a chore.
  • “Sharing” was a fad, once cool, now uncool.

At some point, adding these details, like hundreds of photos from a recent vacation and status updates about your new job amounted to braggingforce-feeding Facebook friends information they didn’t ask for. What was once cool was now uncool.

Add to that the recent scandal of FB sharing your personal info with the government (more about that later), and last cool of Facebook may be the cool of a jail cell.

Facebook App Hell

One user experience with a Facebook app (Schoolfeed):

It is precisely these kinds of garbage tactics that app makers should avoid. Not only does it make me despise your service, it sheds ill light on Facebook, as well.

A user comments:

I got an e-mail from a friend today asking me how I know about her school from Japan.

Schoolfeed sent her a message UNDER MY NAME, about her school.

I have since found out that they’ve spammed several of my Facebook friends with messages UNDER MY NAME. I deleted my Schoolfeed account and will NEVER go to their site again. NONE of the messages showed up in my Facebook history so I have to laboriously go to each friend’s home page to find out if they got any messages from me.

Facebook are happy to make a buck and will never answer an email with complaints about these stealth app tactics.